Friday!

Work first! I am teaching an MBA course on Multicurltural Management
in Toulouse, France over Spring Break. So today, before the SBA Fac/Staff
meeting - I will work on the course and travel details. What fun! Tonight
is the last Centerville Football home game and my high school Freshman is "dressing" for the
game - I hope the weather gets better - but then it IS football weather. My son
Chris is coming home for the weekend (at UD) - it will be good to see him even though
I probably won't see him much. I walk for Breast Cancer Reseach tomorrow and
the weekend continues!

Hitting the customer where it counts...let's talk marketing

Let's talk Marketing

Do you get the concept of Customer Insight?

Check out these sites...
http://www.campaignforrealbeauty.com/ Play the film and send a card - what is the insight?
http://www.tide.com/en_US/funspot/funspot_tv.jsp - these commercial HIT that insight and put the product in the consumer's 360 degrees - right where they are...

Give me some feedback...

Capri Italy: The Blue Grotto where the boat drivers sing in the caves in deep baratone voices and the water in the cave appears flourescent blue 

Trevi Fountain Rome 2005: lt is truly surprising to see such a large fountain in such a small square, but the artist Nicola Salvi, who created it between 1732 and 1762, carefully studied the way to increase the sensation of marvel. . Everyone knows that, if they want to return to Rome, they have to throw a coin into the basin, but be careful: for the dream to come true, you have to toss it over your shoulder with your back to the fountain!Rome - that's me! 

This is the start of my pace 

Irene's pace

WHAT DOES THAT MEAN?